Published:      November 2007

Pages :           120

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Research Background

Milk powder was the most important dairy product before the early half of 1990s. However, as Tetra Pak'saseptic filing products powering into Chinese dairy industry, UHT milk keeps a sustainable and speeding development with an annual average increasing rate of 89.37% between 1999 and 2004.

Thus, it promotes consumption pattern of Chinese dairy market to liquid milk as the main part from milk powder as the main part. Currently liquid milk takes up an absolutely main part of Chinese residents' dairy consumption, e.g., per capita dairy consumption of Chinese urban residents was 22.54 kilograms, in which liquid milk amounted to 22.04 kg (fresh liquid dairy products were 18.32 kg, and yogurt was 3.72 kg), and milk powder was only 0.50 kg.

In China, milk powder is usually divided into two categories by insiders, one category is packet milk powder which directly faces terminal market and takes up 60% of total amount of milk powder estimated by ; while the other is industrial milk powder which is usually called big package milk powder and takes up 40% of the total amount in 2006. Industrial milk powder is compared with packet milk powder on terminal market, so there is no substantial difference between them. Because industrial milk powder is usually used as important raw material of dairy products (e.g., milk formula, restituted milk, yogurt, ice cream, etc.) and dairy food (e.g., bread, cake, biscuit, milk chocolate, dairy drinks, etc.), it is lower than packet milk powder in many aspects---deep-processing degree, technological level, packing form, packing material and so on.

According to China Dairy Industry Association, currently milk powder is the most important solid dairy product, which takes up more than 86% share of Chinese solid dairy products. There are several hundred milk powder processing enterprises on Chinese market with different scales and standards. In 2004, there were only 30 safe milk powder enterprises published by the State Bureau of Quality Supervision, which was less than one tenth of the total number. The concentration ratio of milk powder market is much lower than liquid milk market. In 2006, the production of the ten largest Chinese milk powder processing enterprises approximately takes up 53% of total amount of milk powder estimated by . A lot of changes happened to milk powder market.

The Fuyang Inferior Quality Milk Powder Event in 2004 reduced the development of milk powder market that year. In the first half year of 2005, the event of exceed stipulated content of iodine of Nestle infants' milk powder had a bad effect on Nestlé's brand image and market sale. So it is still difficult to say how the milk powder market will make for.

At present, Chinese milk powder market presents increasing international characteristics. With the decline of import duty China keeps an interacted relation with major world trade economies, e.g., China is the second largest market for New Zealand exports, next to the US and the largest milk powder export market; China is one of the most important whey product markets for the US; EU is the most important supplier of non-fat milk powder and whey product for China. From this year, some related dairy policies and producing conditions happened in Oceania, the US and EU changed a lot, which has had or will have great influence on the imports of dairy products, including milk powder in China. From the perspective of export, Chinese milk powder export will have new opportunities, e.g., China entered free trade convention with the ASEAN with no duties on milk powder export to Southeastern Asia countries; China also reached free trade agreement with Chile, enjoying preferential policies on milk powder export. In addition, due to the reduction of milk powder production and supply capacity in major export areas, the traditional markets provide a chance for Chinese milk powder export. However, in recent years, the RMB stayed firm against the dollar, which brought certain negative effect on China milk powder trade.

And its experienced dairy analysts have been engaged in research on domestic and international dairy industry.  has specialized in providing consulting services to related government institutions and foreign investment agencies, multinational companies and domestic small and medium-sized enterprises, honored with bright recognition in the dairy industry. However, up till now, there has not a special research report of milk powder market in China. This report will do an overview analysis on China milk powder market h on the following issues: analysis of raw milk supply, production and consumption of dairy products and milk powder, import and export of milk powder, supply and demand of milk powder environment of international market, policy environment of Chinese milk powder market, marketing environment of Chinese milk powder market, competition environment of Chinese milk powder market, etc.

This report will forecast the trend of Chinese milk powder market. This report contains full and accurate cited statistics in recent years, in which there is especially much deeper division of milk powder statistics of the year 2006. Statistic resource in this report is authoritative, which includes first hand statistics gained from in-depth interviews with milk powder processing enterprises and sellers, and second hand statistics, e.g., China Custom, China Dairy Industry Association, Dairy Association of China, National Statistic Bureau, Ministry of Agriculture, All China Commercial Information Center, American Agriculture Ministry, FAO and so on. It is hoped that this report-as the first special research report of milk powder in China will help you in your work.

Table of Contents

Chapter 1    Basic Summary of Current Milk Powder Market in China

1.1    Raw Milk & Dairy Products Production

1.2    Dairy Consumption

1.3    Dairy Products Trade 

1.3.1  Dairy Products Import 

1.3.2  Dairy Products Export

1.4    Milk Powder Market Competition

1.5    Policy & Market Supervision Regulations

Chapter 2    General Situation of Dairy Market in China

2.1    Analysis of Raw Milk Supply 

2.1.1  Dairy Cattle Inventory 

2.1.2  Milk Output 

2.1.3  Regional Layout of Milk Source 

2.1.4  Regional Layout Characteristics of Milk Source 

2.1.5  Procurement Price of Milk

2.2    Production of Dairy Products 

2.2.1  Liquid Milk 

2.2.2  Solid Dairy Products

2.3    Consumption of Dairy Products 

2.3.1  General Situation of Consumption of Dairy Products 

2.3.2  Consumption Structure of Dairy Products 

2.3.3  Regional Difference of Consumption of Dairy Products 

2.3.4  Consumption Price of Dairy Products

2.4    Import and Export of Dairy Products 

2.4.1  General Trend of Import of Dairy Products in China

2.4.2  Trend of Import of Different Dairy Product Categories 

2.4.3  Import Origins of Dairy Products in China 

2.4.4  Export Structure of Dairy Products in China 

2.4.5  Export Structure of Dairy Products in China 

2.4.6  Export Flow of Dairy Products in China 

2.4.7  Export Provinces of Dairy Products in China 

2.4.8  Import and Export of Milk Powder in China

Chapter 3    Supply and Demand Environment of Milk Powder of International Market

3.1    General Supply and Demand Environment of Milk Powder 

3.1.1  Demand of Milk Powder of the World 

3.1.2  Supply of Milk Powder of the World 

3.1.3  Milk Powder Price of the World Market

3.2    Supply and Demand of Milk Powder of Key International Economic Bodies 

3.2.1  Supply and Demand of Milk Powder in New Zealand 

3.2.2  Supply and Demand of Milk Powder in Australia 

3.2.3  Supply and Demand of Milk Powder in EU-25 Members 

3.2.4  Production Situation of Milk Powder in US

Chapter 4    Policy Environment of Milk Powder Market in China

4.1    Regulation for Milk Powder in Effect in China

4.2    Improvement of Relative Critia of Infant Formular Milk

4.3    Licensing System for Infant Milk Powder Production in China

4.4    Policy Environment of Dairy Market in China

4.5    Supervision System for Dairy Products Market in China

4.6    Regulation for “Reconstituted Milk” Labeling

4.7    Sales Administration Regulation for Mother'sMilk Substitute

Chapter 5    Marketing Environment of Milk Powder Market in China

5.1    Market Capacity of Milk Powder in China

5.2    Character of Urban and Rural Milk Powder Market in China

5.3    Composition of Cost and Terminal Price of Milk Powder

5.4    Marketing Channels of Milk Powder

Chapter 6    Competition Environment of Milk Powder Market in China

6.1    General Competition Environment of Milk Powder Market 

6.1.1  Competitive Enterprises

6.2    Top10 Competitive Enterprises 

6.2.1  Investment 

6.2.2  Production Volume 

6.2.3  Product Structure 

6.2.4  Business Benefit 

6.2.5  Market Share

Chapter 7    General Situation of Industrial Milk Powder Market in China

7.1 Supply and Demand of Industrial Milk Powder Market in China

7.1.1 Supply Situation

7.1.2 Demand Situation

7.2 Layout of Industrial Milk Powder Producing Regions in China

Chapter 8     Trends and Influencing Factors of Milk Powder Market in China in the Coming Years

8.1    Production of Milk Powder 

8.1.1  Rapid Growth of Milk Powder Market 

8.1.2  Changes of Structure of Milk Powder

8.2    Consumption of Milk Powder 

8.2.1  Price Growth of Milk Powder Market 

8.2.2  Slow Growth of Packet Milk Powder Consumption and Distinct Growth of Industrial Milk Powder Consumption 

8.2.3  Key Consumption Market of County-level Areas

8.3    Trade of Milk Powder 

8.3.1  Further Decrease of Milk Powder Import with Firm Imported Price and Limited Supply 

8.3.2  Oceania Being Key Import Origins with Reducing Market Share in China 

8.3.3  New Opportunities of Milk Powder Export in China 

8.3.4  Continuous Appreciation of China'sCurrency against US Dollars Influencing the Improvement of China'sMilk Powder Trade Balance

8.4    Strategy of Milk Powder Market Competition 

8.4.1  Strategic Alliance of Milk Powder Market Competition 

8.4.2  Important Means to gain profit margin 

8.4.3  Third and Fourth-grade Market being Important Markets for Brand Milk Powder Enterprises 

8.4.4  International Market being Important Channel for Brand Milk Powder Enterprises in China

Affix

Affix One: Balance Sheet of Fluid Milk in China 2005-2007

Affix Two: Balance Sheet of WMP in China 2005-2007

Affix Three: Balance Sheet of SMP in China 2005-2007

Figures & Tables

Figure 2.1  Growth Trend of Dairy Cattle Inventory in China 1995-2006

Figure 2.2  Growth Trend of Milk in China 1995-2006

Figure 2.3  Growth Trend of Milk Production in Key Producing Regions 2006

Figure 2.4  Proportion of Milk Production of Key Producing Regions in China 2006

Figure 2.5  Trend of Procurement Price of Raw Milk in China 2005-2006

Figure 2.6  Trend of Procurement Scale of Raw Milk of Major Dairy Enterprises in China 2005-2006

Figure 2.7  Growth Trend of Liquid Dairy Output in China 1998-2006

Figure 2.8  Growth Trend of Liquid Dairy Output in Key Provinces 2006

Figure 2.9  Proportion of Liquid Dairy Output in Key Producing Regions 2006

Figure 2.10  Growth Trend of Different Categories of Liquid Dairy in China 1999-2006

Figure 2.11  Trend of Structural Changes of Liquid Dairy in China 1999-2006

Figure 2.12  Growth Trend of Output of Solid Dairy Products in China 1998-2006

Figure 2.13  Comparison of Solid Dairy Output in Different Provinces 2006

Figure 2.14  Proportion of Solid Dairy Output in Key Producing Regions by Volume 2006

Figure 2.18  Production Structure of Milk Powder in China by Volume 2006

Figure 2.20  Trend of Per Capita Consumption of Different Dairy Products by Urban Citizens 2002-2006

Figure 2.21  Structural Changes of Per Capita Consumption by Urban Citizens by Volume 2000-2006

Figure 2.22  Structure of Per Capita Consumption of Dairy Products by Urban Citizens by Value 2006

Differences of Per Capita Consumption Level of Fresh Milk by Urban Citizens in Different Provinces 2006

Figure 2.24  Differences of Per Capita Consumption Level of Yogurt by Urban Citizens in Different Provinces 2006

Figure 2.25  Differences of Per Capita Consumption Level of Milk Powder by Urban Citizens in Different Provinces 2006

Figure 2.26  Trend of Retail Price of Fresh Milk in Urban Markets by Month 2005-2006

Figure 2.28  Trend of Retail Price of Milk Powder in Urban Markets by Month 2005-2006

Figure 2.29  Trend of Import Changes of Dairy Products 2004-2006

Figure 2.30  Import Structure of Dairy Products in China by Volume 2003-2006

Figure 2.31  Import Trend of Different Dairy Products in China by Month 2004-2006

Figure 2.32  Growth Trend of CIF of Dairy Products in China 2004-2006

Figure 2.33  Import of Key Origins of Dairy Products in China by Volume 2004-2006

Figure 2.34  Categories of Imported Milk Powder

Figure 2.35  Use of Imported Milk Powder 2002-2006

Figure 2.36  Trend of Import of Milk Powder in China by Month 2002-2006

Figure 2.37  Trend of Import of SMP in China by Month 2002-2006

Figure 2.38  Trend of Import of WMP in China by Month 2002-2006

Figure 2.39  Trend of Import of Infant and Adult Milk Powder in China 2002-2006

Figure 2.40  Trend of Import Structure of Milk Powder in China by Month 2002-2006

Figure 2.41  Yearly Trend of Import Structure of Milk Powder in China 2002-2006

Figure 2.42  Proportion of Milk Powder from New Zealand 2002 -2006

Figure 2.43  Structure of Milk Powder from New Zealand 2002 -2006

Figure 2.44  Layout of Key Original Countries of Skimmed Milk in 2006

Figure 2.45  Proportion of Import of Infant and Adult Milk Powder from Different Original Countries 2002 -2006

Figure 2.46  Trend of Import of SMP in Key Provinces in China 2002-2006

Figure 2.47  Flow of Imported Skimmed Milk Powder 2006

Figure 2.48  Trend of Imported WMP Not Containing Added Sugar in Key Provinces 2002-2006

Figure 2.49  Flow of Imported WMP Not Containing Added Sugar in China 2006

Figure 2.50  Trend of Imported WMP Containing Added Sugar in Key Provinces 2002-2006

Figure 2.51  Flow of Imported WMP Containing Added Sugar in China 2006

Figure 2.52  Flow of Imported Infant and Adult Milk Powder 2002-2006

Figure 2.53  Trend of Average Importation Price of Milk Powder 2002-2006

Figure 2.54  Trend of Average Importation Price of SMP 2002-2006

Figure 2.55  Trend of Average Importation Price of WMP 2002-2006

Figure 2.56  Trend of Average Importation Price of Infant and Adult Milk Powder 2002-2006

Figure 2.57  Trend of Price of Imported WMP and SMP from New Zealand in Recent Years 2004-1st Semi-Annual 2007

Figure 2.58  Trend of Importation Price of SMP from Different Original Countries in Recent Years 2006-1st Semi-Annual 2007

Figure 3.1  Rise in Demand for WMP Cheese & Whey in the World Dairy Products Trade 1995-2005

Figure 3.2  Change of the Export Pattern of EU-25 1995-2005

Figure 3.3  Rising Share of Oceania at the Expense of EU in the World Dairy Products Market 1995-2005

Figure 3.4  Trend of SMP Price of the World Market 1995-2005

Figure 3.5  Estimate of Trend of SMP Prices in the World Market in the Coming 18 Months Oct 2007-Jan 2009

Figure 3.6  Trend of WMP Price of the World Market 1995-2005

Figure 3.7  Estimate of Trend of WMP Prices in the World Market in the Coming 18 Months Oct 2007-Jan 2009

Figure 3.8  Output and Export Volume of WMP in Australia，1996/97-2004/05

Figure 3.9  Output and Export Volume of SMP in Australia，1996/97-2004/05

Figure 3.10  EU-25 Deliveries/ProductionDevelopments Apr 2006 -Feb 2007

Figure 3.11  Trend of Output of SMP (human) in US by Month 2005-2007

Figure 3.12  Trend of Price of SMP in US 2005-2007

Figure 3.13  Trend of Output of Dry Whey in US by Month 2005-2007

Figure 3.14  Trend of Price of Dry Whey in US 2005-2007

Figure 5.1  Average Price (FOB Factory) of Key Enterprises in China 2006

Figure 5.2  Terminal Retail Price of Milk Powder of International and Domestic Brands 2006

Figure 5.3  Local Milk Powder Marketing Channel Modes

Figure 6.1  Regional Layout of Enterprises Gaining Production License of Infant Formula Dairy Powder 2006

Figure 6.2  Growth Trend of Output of Top10 Milk Powder Enterprises in China 2005-2006

Figure 6.3  Market Shareof Top10 Milk Powder Enterprises in China by Volume 2006

Figure 6.4  Product Composition of Top10 Milk Powder Enterprises in China 2005-2006

Figure 6.5  Changes of Market Shares of Top10 Milk Powder Enterprises in China by Volume 2005-2006

Tables

Table 2.1  Output of Different Kinds of Solid Milk Products 1999-2006

Growth Trend of Milk Powder Output in China 1990-2006

Growth Trend of Milk Powder Proportion of Solid Dairy Products 1999-2006

Trend of Structural Changes of Milk Powder Production in China by Volume 1999-2006

Table 2.2  Consumption Volume of Dairy Products by Urban Citizens 2006

Per Capita Month Consumption Amount of Dairy Products by Urban Citizens 2006

Table 2.3  Average Import Price (CIF) of Different Dairy Product Categories 2005-2006

Table 2.4  Export Flow of Dairy Products in China 2006

Table 2.5  Export Flow of Fresh Milk in China 2006

Table 2.6  Export Flow of WMP in China 2006

Table 2.7  Market Share of Imported Skimmed Milk Powder by Country 2006-1st Semi-Annual 2007

Table 2.7  Imported Milk Powder of Key Producing Enterprises in China 2006 Unit: M/T

Table 3.1  Balance Sheet of SMP in New Zealand 2005-2007

Table 3.2  Balance Sheet of WMP in New Zealand 2005-2007

Table 3.3  Balance Sheet of WMP in Australia 2005-2007

Table 3.4  Balance Sheet of SMP in Australia 2005-2007

Table 3.5  Balance Sheet of SMP in EU-25 2005-2007

Table 3.6  Balance Sheet of WMP in EU-25 2005-2007

Table 6.1  Investment of Top10 Milk Powder Enterprises in China over the Past years

Table 6.2  Profit Level Comparison of Top10 Milk Powder Enterprises in China 2006

Table 6.2  Changes of Market Shares of Top10 Milk Powder Enterprises in the Infant Milk Powder market in China 2005-2006