The Excellence Customer Satisfaction Measurement Center under China Association for Quality (CAQ) wound up its survey of the degree of customer satisfaction for mainstream brands in China’s soft drink market in 2008 recently. The survey began from early April and ended by the end of June, covering Beijing, Shanghai, Chongqing, Guangzhou, Hangzhou, Fuzhou, Wuhan, Changsha, Haikou, Tianjin, Nanjing and Xi’an. There were 2,651 valid answer sheets. Subjects for evaluation of the survey include mainstream beverage brands such as Coca Cola, Wanglaoji, Huiyuan, President, Master Kung etc. Result of the measurement consumers’ satisfaction with soft drinks was 75.38 points, based on the evaluation of observed variables, including consumers’ expected quality, tangible quality, tangible value, customer satisfaction, customer loyalty, etc. Out of all brands tested, Wanglaoji ranked number one with 76.02 points.

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BOABC Insights 1

News Flash 2

1.1 Soft Drinks Industry’s News Update & Policy Review 2

1.2 Monthly Update of Key Companies 2

1.3 Introduction to New Products and Technology 3

Soft Drinks Industry’s Developments 4

2.1 Monthly Monitoring on Soft Drinks Market 4

5.43 Million Tons Production of Soft Drinks in May. 2008, 18.10% higher from Same Period 2007 4

Survey of Degree of Customer Satisfaction of Mainstream Brands in China’s Soft Drink Market 5

Fierce Competition Expected as Soft Drink Enterprises Engaged in Expansion of Production 6

2.2 Monthly Monitoring on Drinking Water in Bottles and Barrels 7

Two Alternate Options for External Packaging Bags for Barreled Water 7

2.3 Monthly Monitoring on Carbonated Drinks 8

Cold Tea No Match for Coca Cola due to Bottleneck of Unitary Production line 8

2.4 Monthly Monitoring on Fruit Juices and Drinks 9

President to Expand Production to Regain its Lost Status as Number One in Fruit Juice 9

2.5 Monthly Monitoring of Other Soft Drinks 10

China’s Largest Instant Coffee Production Line Completed in Dehong 10

Diversification of Pangzhihua Steel Doubted 10

2.6 Monthly Analysis of Import and Export of Orange Juice and Apple Juice by Original Country 11

2.6.1 China’s Import of Frozen Orange Juice in May 2008 Saw a Year-On-Year Reduction of 1.08% to be 4975 Tons. 11

2.6.2 China’s Export of AJC in May 2008 Saw Year-on-Year Reduction of 30.12% to be 66102 Tons. 13

2.7 Monitoring on Import and Export Volume of Orange Juice and Apple Juice by Company 14

2.7.1 Analysis of Orange Juice Importing Companies in May. 2008 14

2.7.2 Analysis of Apple Juice Exporting Companies in May, 2008 17

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